Welcome to Doug's

Aotearoa's best merchandise, sustainable embroidery & patches.

Learn about Doug's

Better Apparel, Merchandise & Uniforms

Helping you make embroidered apparel, merchandise & uniforms from second-hand clothing, iron on patches, & key-rings.

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Made in Auckland

Keeping it local. Handmade by an extensive production team of one (Doug) in Auckland, New Zealand.

Shop New Patches

Custom Embroidery

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How it works ⬇

Keep up to date with announcements & new releases. ⬇

My Studio

Come and visit me, or pick up your order from my studio at 1 Morton Street, Auckland Central. Select at checkout.

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Sustainable Materials

Crafting goods from vintage, second-hand and factory seconds. Patches made using organic cotton & tree-derived thread.


Helping Plant Trees - locally

Planting trees with Trees For Survival.

Learn how

Compostable Packaging

The patch and key-ring packaging is 100% commercially compostable.