Campaign

Questions?

Campaign

Generate human leads in the digital age

When digital ads won’t do, campaign directly targets your customer with a physical product. You get a lead list to follow up, and a beautiful piece of merchandise

Build a mailing list, get B2B leads, recruit staff, host product demos, events, find sponsorship and everything in-between

  • Generate human leads in the digital age

    No algorithm, no AI. Connect with real people over tangible product. Merchandise with an outcome

  • Lead Tracker

    Our internal lead‑tracker gives you the overview of your Campaign — measuring physical engagement and when your lead is ready to be followed up

  • Pricing

    Please apply for an account to access pricing.

In Campaign, there's no magical algorithm deciding impressions

  • Build your Ideal Customer

    Working with you, we build your ideal customer profile, then create a curated lead list typically 10-200 people

  • Create Product

    We design and produce a piece of bespoke merchandise to reflect your Campaign. Packaged beautifully with personalised collateral, your package hits the road set to convert any skeptic to a Campaign-curious

  • Verified Engagement

    Once the receives your business-differentiating package, and scans their unique QR code, they are recognised as either;

    • Interested
    • Wanting to set a meeting with you
    • Something else

    They are the perfect warmed-up lead: they know who you are, what you do… and have something physical to represent you

  • Activated Lead List

    Using our internal lead-tracker, you can track and follow up your activated leads. This could be any number of actions;

    • Adding them to your mailing list (per your privacy policy)
    • Calling or emailing them
    • Inviting them to apply for a job interview
    • Sending them a demo link to your software
    • Inviting them to your event
    • Meeting them for a coffee
    • Anything you like

In a world dictated by AI and algorithms, physical products cut through

  • Launch a Product

    Something new to show the world – a product, a platform, a service, a partnership, a anything

  • Get B2B Leads 

    Instead of screaming into LinkedIn, get a list of decision‑makers you can call, meet or have a coffee with

  • Send Invites to your Event

    Send physical invites to your launch, breakfast or pop-up

  • Build a Pre-release Mailing List

    Pre-release access to your product(s). Grow a high‑intent mailing list of brand-fans

  • Recruit Hard-to-get Staff

    Create brand-fans and role-demand at the same time

  • Do Product Demos and Trials

    Educate potential customers on the product — then offer them the opportunity to demo it with your team

  • Get Sponsorship, Partners and Donations

    No cold email. Approach potential partners, sponsors or donors

  • Build Relationships

    Coffee date? Campaign gives you a human excuse to start that relationship… or a new LinkedIn connection

We’ve brought to life a variety of projects for brands, businesses and artists — each utilising our bespoke services, and always with an eye for detail, quality control and innovative solutions

Design is led by Doug, a leading expert in product and merchandise in New Zealand for almost a decade. He’s created bespoke merchandise for major brands including Supreme, Lexus, Tracksuit and Doug’s own design‑finalist tee, Mighty

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Our internal lead‑tracker gives you the overview of your Campaign

  • Campaign Overview

    Our lead tracker is a simple dashboard that powers Campaign. It shows you who we’ve sent parcels to, who has engaged, and where each lead is in the follow‑up process

  • Ideal Customer Builder

    A short form to determine exactly who we’re trying to target. With the option to upload your own leads

  • QR Engagement Tracker

    Each product is delivered with its own unique QR code — which writes back with what that lead wants. Whether they’re interested, keen to meet (or something else), you’re working from a warmed‑up list of people who know who you are. Then, your follow‑up is very‑human, and they're ready to bite

  • Branded Lead Landing Page

    Your lead's QR code delivers them a branded landing page that aligns to your Campaign. We’ll upload your logo, tweak colours and copywriting to fit your goal

  • Verifies Best Contact Info

    Once scanned and the lead has registered interest, they are asked to verify their best contact information; giving you the most up-to-date contact method