About

Doug's is a sustainable embroidery studio, encouraging the world to upgrade our existing clothing — instead of buying brand new.

Doug's was created in mid 2018 to teach the importance of reusing. I believe in upgrading clothes and using what's already created.

Every year, 85% of used clothing ends up in landfills, and less than 1% of clothing is truly recycled. When companies continuing to burn unsold garments and excess stock, I'm focussed on saving them. I believe in unearthing our over filled wardrobes (& op shops) in an effort to use the resource right in front of us. I'm a small and local solution, but here to help be the change.

My studio is located in Auckland Central, New Zealand, and everything is proudly handmade there by an extensive production team of one (Doug).

I only use second-hand clothing and/or responsibly-sourced materials. Your support helps plant trees too  right here in the Auckland Region. 

Read about sustainability here, and how I'm helping plant trees here.

Contact Doug at hi@dougs.co.nz