About

Doug's is a sustainable embroidery studio, encouraging the world to upgrade our existing clothing — instead of buying brand new.

Doug's was created in mid 2018 as a tool to teach the importance of reusing and up-cycling. I believe in upgrading clothes, supporting NZ made, and not buying in excess.

Every year, 85% of used clothing ends up in landfills and less than 1% of clothing is truly recycled. With companies and factories continuing to burn unsold garments, excess stock or factory seconds, I'm focussed on saving them. I believe in re-earthing & re-discovering our increasingly over filled wardrobes (& op shops!), in an effort to reuse the resource right in front of us. I am a small and local solution, here to be part of the change to repair the fast fashion industry.

My studio is located in Auckland Central, New Zealand, and all the products are proudly handmade there by an extensive production team of one (that's me, Doug).

I only use second-hand clothing and/or responsibly-sourced materials. Your support helps plant trees too  right here in the Auckland Region. 

Read about our ethics here, and how you can help plant trees here.

Contact Doug at hi@dougs.co.nz